Monarchy, Camden

Created in collaboration with Vapour. After new ownership with Budweiser Brewing Group, Camden's iconic bar underwent a brand new revamp, including a extensive new renovation to the site, a new brand identity, and a complimentary site, fit for the new direction. The site(s) were launched in two phases, one initial holding site that allowed customers to sign up and receive a free beer once opened, and a secondary full site once the bar was open.

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